Hi! We are
An Indonesian Creative Studio
We are quirky, creative, coffee drinkers.
We dream while we do all nighters.
Let us make your dreams come true!
Before you check out our work here, we wanted to let you know that we also do Motion Graphics!
Mangkokku Collabowlation 2
Campaign - F&B
The second campaign by Mangkokku, highlighting Indonesia's culture and warmth through the embrace of it's day-to-day yet rich and diverse ingredients. For this project, we wanted to capture the feeling of raw unadulterated friendship between these three chefs. This time with Chef Renata Moeleok as the center, inviting her two friends, Chef Arnold and Chef Juna, to cook together and have a fun time together on one relaxing afternoon.
Campaign - Beauty
Together we partnered with the Body Shop to create a short film commercial for their holiday campaign #cintapohon (#lovetrees). For this holiday campaign, the Body Shop donated their holiday revenue to support the World Bio-Bridges Mission in replanting trees throughout eastern europe. For this holiday tale, they wanted it to be playful, nostalgic, and heartwarming, while also connecting to the World Bio-Bridge Mission. The final narrative we developed was a coming of age fairytale in which a bohemian grandmother sends her somewhat mischievous granddaughter on a journey to discover her love of trees. After only four weeks of pre-production, we set off to Bogor, Indonesia to film for two days. This project allowed us to invent a magical narrative for a holiday campaign which created a heartfelt tale for all audiences to enjoy.
Mangkokku Collabowlation 1
Campaign - F&B
Mangkokku created a campaign for the launch of their new ultimate dish starring the three Indonesian Super Chefs, Arnold Poernomo, Juna Rorimpandey and Chef Renatta Moeloek. Highlighting the chefs' explorative combination of the dish, we wanted to make sure that the end product highlights their skills, collaboration and most importantly, the dish itself.
Campaign - Corporate
Target Media Nusantara gave us an interesting request by wanting a company profile video with a twist. The video had to serve two purposes - as a company profile that showcases their products and a marketing video which they could use to market their brand to their clients. We created a narrative which focuses on the value and awareness “OOH (out of home)” advertisements could bring to the mass market; and how TMN is able to communicate to the right people, in the right place, at the right time. The video was also played on their screens which were installed in hundreds of locations around Jakarta.
Donburi Ichiya
Promotional - F&B
Along with Donburi Ichiya, we created this video series which was an artistic visual joke of “playing with your food.” The client wanted a series of eye catching videos that would entertain customers as they waited in line to order. We created different playful and elaborate sets for popular toppings on Donburi Ichiya’s menu. Production day allowed for our team to collaborate with a food stylist for the first time and create set pieces with Arduino elements. Upon completion, these videos played on the store fronts of Donburi Ichiyas throughout Indonesia.
Rata.id
Ramadhan Campaign - Healthcare
Together with Rata.id, we created a campaign video to embrace the month of Ramadhan. Following a day of a girl’s life, the client wanted to show how Rata’s aligners are incorporated to the Ramadhan fasting season while the girl experiences life while working from home. The video was shot in an apartment showing her routine with the aligner from when she wakes up to when she goes to bed at night.
Bodyshop Lipstick
Campaign - Beauty
Along with The Body Shop, we created a series of commercials for their #yourcolourcrush lipstick campaign. This campaign focused on three lipstick colors they were releasing; red, plum, and nude. When developing the creative concept, we wanted each lipstick color to have its own specific personality. We centered each model’s character and art direction around each colors’ unique personality. To prepare for the shoot we scavenged Tokopedia to find the best props, cast models to represent our color characters and painted the studio three different colors. By the shoot day we had created some really fun environments, except when the air conditioning in the studio broke (Our model’s are the real MVPs). In the end, these videos launched at The Body Shop’s #yourcolourcrush launch event and played in all of the stores through Indonesia.
Edwin Jeans
Campaign - Fashion
Edwin jeans wanted to create a video for the campaign called #bebasingayalo. The campaign promoted the concept of feeling free and comfortable in your own skin. We wanted this commercial to be young, energetic, fast paced and playful; which is why we planned the shoot around multiple locations in Jakarta where the talents could be seen having fun while still being comfortable in what they wear.
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Email: hello@180productions.id
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